Don’t think that plastic surgery and grooming procedures are just for the ladies. Step up, boys writes NATASHA GRANATH.

TIRED of doing all the work in the beauty department yourself? Well, there’s a guy I’d like you to meet He’s called the StudlyHubby. Atop Sydney plastic surgeon has coined the term to describe a new set coming into his surgery – nien over 30 who are feeling the pressure to look good, and taking action. They are mostly seeking a fix for their roan boobs and flabby tuunmies.

The logic is, according to Dr Ben Norris, if theirwives are having work done, why shouldn’t they? Couples are even coming in together. It is obvious there has been a shift in thinking ainongnien. When playboy Hugh Heftier admits to a few nips and tucks to please his girlfriends, you know the tide has turned. No one wants to look like Burt Reynolds caught in a wind tunnel or the overtightened David Gest, but celebrities are showing that it’s OK not just to have work done, but to admit to it.

View the remainder of the article Sun Herald 24 August

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